Brand Foundation

Build on something solid.

Over 3–4 weeks, Kepler Studio helps you move from inconsistent or unclear brand communication towards a strong foundation that can guide your marketing, campaigns, content and customer experience.

This is for businesses that need clearer positioning, messaging, tone and creative direction before investing further in design, content, campaigns or digital assets.

01How it works

A Clear, Collaborative Process

Client Intake & Onboarding

Your team shares the relevant business context, existing brand assets, competitor references, and internal documentation. You will complete a foundational briefing document to establish a clear project baseline.

Phase 1: Alignment & Strategy Session

45 Minutes

We host a focused 45-minute working session to unpack your briefing document and align on the core narrative direction, positioning, and target audience framework before deep strategic development begins.

Phase 2: Creative & Visual Alignment Session

45 Minutes

Once the strategy is locked, we host a second 45-minute session to review 2–3 visual direction routes and select the single refined creative path forward.

Kepler Studio Handover & Review

45 Minutes

Kepler Studio finalizes the complete communication guidelines, messaging frameworks, and AI prompts. We host a final 45-minute presentation session to deliver all assets, walk through the practical application, and ensure a seamless handover.

02The work

A Two-Phased Sequence from Brand Clarity to Communication System

Phase 1

2 weeks

Brand Strategy & Narrative Foundation

Unpacking the core narrative, audience relevance, and messaging system that will guide how the brand communicates across key touchpoints.

  • 45-minute strategic alignment session
  • Positioning and audience unpacking
  • Core narrative direction & brand messaging framework
  • Tone-of-voice guide & practical messaging guardrails

Phase 2

1–2 weeks

Visual Direction & Communication Guidelines

Translating the strategic foundation into a clear creative direction and usable communication system.

  • 45-minute creative direction alignment session
  • 2–3 visual direction routes refined into one final creative path
  • Colour, typography, and image direction guidance
  • AI-assisted content structures and foundational messaging prompts
  • 45-minute final presentation and handover session
03Investment

The Investment Summary

ServiceInvestment

Brand Foundation

Over 3–4 weeks, Kepler Studio helps you move from inconsistent or unclear brand communication towards a strong foundation that can guide your marketing, campaigns, content and customer experience.

$9,500 – $14,500 USD

VAT exempt

Where a project lands within this range depends on the complexity of the existing brand ecosystem, the number of target audience segments requiring deep positioning frameworks, and the volume of communication touchpoints to map.

50% Commencement Deposit: Required to secure the studio booking and initiate the project.

35% Milestone Payment: Due on sign-off of the first project phase and before the next phase begins.

15% Final Handover Balance: Due before final delivery of all agreed files, documents and handover assets.

Confirm the best starting point.

Book a calendar call or email Kepler Studio to discuss whether a Brand Foundation project is the right next step.